SELLING RESIN JEWELRY AND CRAFTS AT A CRAFT FAIR
a guest post by Erin Mooney
You’ve worked hard on your resin creations and now you need to get them in front of an audience to sell! Craft fairs are a great place to sell your handmade items but it’s not as simple as showing up and selling out. Let’s take a look at some of the key elements that make up an eye-catching craft fair display that converts to sales.
STEP 1 – GRAB ATTENTION
Craft fairs get more and more competitive each year, which means your space needs to stand out. Here are 3 ways to help you do just that:
• Perspective – consider the shopper’s perspective and what they’ll see first as they approach your table. Place your show-stopping pieces there.
• Eye-catching elements – your booth needs a wow factor, which can be achieved through color, lighting, scale, contrast, repetition, humor, nostalgia, motion or surprise.
• You! – dress the part, smile and create a welcoming vibe in your space. Working on your craft can help grab attention too, just be sure you don’t ignore shoppers.
STEP 2 – INCREASE PERCEIVED VALUE
Imagine seeing a t-shirt hanging in a store with a dirty floor, mismatched fixtures and handwritten signs. How much would you expect that t-shirt to cost? Probably a lot less than if it were displayed in a pristine setting.
The elements that surround your products are just as important as the products themselves. They should increase the perceived value and lead shoppers to believe your products are worth more than they cost. Decide on a message you want to convey (e.g. elegant, fun or modern), then make sure your space supports and strengthens that message through your:
STEP 3 – COHESIVE SPACE
You want your space to flow and lead shoppers’ eyes from one element to the next. Here are 3 ways to do so:
• Zones – although your space may be small, try to imagine it as a store and break it into 3 sections:
Zone 1 – where your showstoppers sit and encourage people to step into your space.
Zone 2 – the main part of your space where shoppers can browse and try on items.
Zone 3 – your check out, with smaller items shoppers can add to their purchase and stand to the side of your other zones, allowing people to shop while you process their purchase.
• Levels – using height will add interest and more display space. Ensure you place products, props or signage at varying heights including:
• Line & Composition – this is the art of arranging elements to create a game of connect the dots and lead the eye through the different zones, levels and products.
Composition – these will be groupings of your products and should feature different collections. For example, one composition may show your collection of rings, while another may display your earrings.
Line – created with props or products to give direction and draw a path for the eye to follow from one composition to the next.
These are just a few of many ways to increase sales at craft fairs and ensure you’re not only covering your table fees but you’re also making a profit. For more details on selling resin jewelry and crafts, plus tons of other fun ideas, best practices and sales techniques, you can download the full ebook: MAKE MORE MONEY AT CRAFT FAIRS.
Erin Mooney is the founder of the 100% free online marketplace, Made Urban. She is also a craft fair veteran, starting and growing her own handmade business for over a decade and learning all the ins and out, do’s and don’ts and secrets to small business success along the way. She shares all her knowledge on Made Urban’s NEWS page and through her ebook MAKE MORE MONEY AT CRAFT FAIRS – How to be the Busiest Booth.