Selling resin jewelry and crafts

selling resin jewelry and crafts

SELLING RESIN JEWELRY AND CRAFTS AT A CRAFT FAIR

a guest post by Erin Mooney

You’ve worked hard on your resin creations and now you need to get them in front of an audience to sell! Craft fairs are a great place to sell your handmade items but it’s not as simple as showing up and selling out. Let’s take a look at some of the key elements that make up an eye-catching craft fair display that converts to sales.

STEP 1 – GRAB ATTENTION

Craft fairs get more and more competitive each year, which means your space needs to stand out. Here are 3 ways to help you do just that:
• Perspective – consider the shopper’s perspective and what they’ll see first as they approach your table. Place your show-stopping pieces there.
• Eye-catching elements – your booth needs a wow factor, which can be achieved through color, lighting, scale, contrast, repetition, humor, nostalgia, motion or surprise.
• You! – dress the part, smile and create a welcoming vibe in your space. Working on your craft can help grab attention too, just be sure you don’t ignore shoppers.

STEP 2 – INCREASE PERCEIVED VALUE

Imagine seeing a t-shirt hanging in a store with a dirty floor, mismatched fixtures and handwritten signs. How much would you expect that t-shirt to cost? Probably a lot less than if it were displayed in a pristine setting.

The elements that surround your products are just as important as the products themselves. They should increase the perceived value and lead shoppers to believe your products are worth more than they cost. Decide on a message you want to convey (e.g. elegant, fun or modern), then make sure your space supports and strengthens that message through your:

• Tablecloth
• Props
• Fixtures
• Signage

STEP 3 – COHESIVE SPACE

You want your space to flow and lead shoppers’ eyes from one element to the next. Here are 3 ways to do so:

Zones – although your space may be small, try to imagine it as a store and break it into 3 sections:
Zone 1 – where your showstoppers sit and encourage people to step into your space.
Zone 2 – the main part of your space where shoppers can browse and try on items.
Zone 3 – your check out, with smaller items shoppers can add to their purchase and stand to the side of your other zones, allowing people to shop while you process their purchase.

Levels – using height will add interest and more display space. Ensure you place products, props or signage at varying heights including:
Above eye-level
Eye-level
Below eye-level

Line & Composition – this is the art of arranging elements to create a game of connect the dots and lead the eye through the different zones, levels and products.
Composition – these will be groupings of your products and should feature different collections. For example, one composition may show your collection of rings, while another may display your earrings.
Line – created with props or products to give direction and draw a path for the eye to follow from one composition to the next.

Like this post? You may be interested in  Increase holiday jewelry sales

These are just a few of many ways to increase sales at craft fairs and ensure you’re not only covering your table fees but you’re also making a profit. For more details on selling resin jewelry and crafts, plus tons of other fun ideas, best practices and sales techniques, you can download the full ebook: MAKE MORE MONEY AT CRAFT FAIRS.

Erin MooneyErin Mooney is the founder of the 100% free online marketplace, Made Urban. She is also a craft fair veteran, starting and growing her own handmade business for over a decade and learning all the ins and out, do’s and don’ts and secrets to small business success along the way. She shares all her knowledge on Made Urban’s NEWS page and through her ebook MAKE MORE MONEY AT CRAFT FAIRS – How to be the Busiest Booth.

6 Comments

Erin

Hi Melitta!

Great question. The key is to create an interesting “display only” setup showing examples of the work you can create and use lots of signage letting people know that you create customized pieces.

Not having to fill your space with stock gives you lots of room to get creative and concise with your display.

You can also set your entire space up to walk the user through the ordering process and show them the options they can choose from for each step.

I actually wrote an entire article on selling customized or personalized products at a craft fair. You can check it out here if you’re interested: https://www.madeurban.com/News/how_to_sell_at_a_craft_fair_when_your_products_req/6261

Thanks for reading! I hope that helps 🙂

~Erin

Reply
Lena Bey

I basically do everything online. What is the best marketing tool to grab attention? I use Facebook, Instagram, created my own website and Twister, just to name a few. I’m not doing so well in this arena, what am I doing wrong.

Reply
Katherine Swift

Have you done much with search engine optimization? You want to be sure people can find you for the terms you want to be known for.

Reply
Erin

Hi Lena,

I agree, search engine optimization is key to your website being found. I would also suggest trying Pinterest. Your posts there can gain momentum long after they’re initially posted and it’s a good site for e-commerce (lots of people online shop from there).

Instagram can also be successful for handmade artists and Facebook can be too, however they seem to be limiting how many people see your posts in hopes you’ll pay to increase that amount.

The key to image driven social media platforms (and to selling your products through them) is to photograph your products extremely well. Your images need to catch peoples’ eyes in their busy feeds and get them to click through to find out more about your product.

If photography is not your strong point (it’s definitely not mine;) do some research and play around with creating a lightbox. That will give you a clean, white background and proper lighting, two major keys.

Hope that helps!

Erin

Reply
Lena Bey

Thank you. My website automatically posts to my Facebook page. I was wondering why I was getting more responses. They want me to purchase a business account. I guess that makes sense. I will definitely work on better photographs of my products. Again, thank you.

Reply

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